Building community among aspiring home cooks through event management and social content production
SHARP Electronics Indonesia, a subsidiary of Japan's SHARP Corporation, is a leading consumer electronics brand renowned for its innovative, high-quality, and durable home appliances. As a key marketing initiative, SHARP Indonesia runs the SHARP Cooking Club, an Whatsapp-based community group dedicated to its loyal consumers. We supported the growth of this community through community management, offline event execution, and end-to-end content production.
Titled 'Home Cook-Fest,' the third edition of the SHARP Cooking Club's monthly community event featured a collaborative competition where four home-cook influencers guided their teams through an imaginative culinary challenge with a curated selection of ingredients. In addition to fostering camaraderie and teamwork among SCC members, this lively gathering served as a strategic showcase for SHARP's innovative kitchen appliances and products in a highly interactive, engaging, and exciting environment.
We worked with the SHARP Indonesia team to manage and execute three monthly community events, each one featuring a dedicated cooking class and friendly competition for both new and existing members. We provided comprehensive end-to-end event execution and management, handling everything from initial strategic planning to on-site responsibilities complemented by professional photo and video production.
Capturing the excitement of the SHARP Cooking Club's 'Home Cook-Fest,' this video showcases participants collaborating with Chef Bukhori and other key opinion leaders while gaining hands-on experience with SHARP's kitchen appliances.
To ensure the successful execution of SHARP Cooking Club's 'Home Cook-Fest,' our team coordinated directly with celebrity chef Bukhori Rasyid Hanif and four prominent home-cooking influencers as key participants of the event. In addition to managing all on-site operations, we provided comprehensive professional photo and video production services to document the entire experience, from the participants and cooking challenges to the general event atmosphere. This media was prepared as highly engaging content, tailored for SHARP's marketing and digital communication channels.
- offline events managed and executed
- 0
- community member growth
- 0%
- social media account engagements
- 0K+
By creating both offline experiences and online content that showcased SHARP's unique selling points and product features, we successfully bolstered the brand's digital presence among its most loyal audience.
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