Developing a clean and modern website to reflect a green vision for the future
Rukun Raharja is one of Indonesia’s largest publicly-traded integrated energy companies in Indonesia, with a strong history and operational experience across the energy value chain from upstream to downstream, focusing on natural gas trading, pipeline distribution, infrastructure maintenance, and power generation. As part of its modernization efforts towards a cleaner energy strategy, the company sought a holistic website revamp to reflect its new ethos and commitment to playing a significant role in developing Indonesia’s greener future.
One of our key objectives is to visually elevate and transform Rukun Raharja's historical brand identity into a more minimal and modern representation of the company, echoing the evolution of the brand towards a cleaner and greener strategy. Every page needed to stay consistent and aligned with the overall look and feel of the new website.
One of the major challenges inherited from the previous website was the scattered nature of site’s information, which created a confusing and difficult navigational experience for visitors trying to locate relevant and important content. This included media professionals searching for press releases and media files, investors seeking comprehensive details about Rukun Raharja as a corporation, prospective employees exploring career paths within the company, and the public looking to understand Rukun Raharja’s business. As such, our team focused on reorganizing the content layout and user flow while simultaneously elevating the website design to ensure a streamlined and comfortable overall site experience.
One of the ways we elevated the overall brand experience is by animating illustrations and drawings of Rukun Raharja's business operations into humanistic and inspirational line animations that not only looks professional and polished, but also conveys the company's vision for a cleaner future for Indonesia.
We also developed an easy-to-use and maintainable custom content management system so that the company’s internal IT teams can easily upload and update relevant content on the site for many years to come. As Rukun Raharja is a publicly-traded enterprise that must regularly publish important investor data and reports, the ability to smoothly manage and review content updates offers a major advantage to the company's daily website operations.
The fully rebuilt bilingual website was launched in August 2025 to great success, and we continue to maintain the website on a regular basis.
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