Capturing beautifully decadent cinematic videos of deliciously chewy and chunky cookies
Gotham Treats is a premium dessert brand in Jakarta offering high quality, delicious, and decadent baked goods and sweet treats. As their long-term branding and marketing partner, we developed an engaging video campaign that seamlessly blended beautifully shot and appetizing food videography with compelling lifestyle content to drive both organic and paid social media growth across their platforms.
We combine mouthwatering visuals with informative and fun behind-the-scenes content of how Gotham's products are made, which created an engaging experience for the viewer and also emphasized the brand's commitment to quality ingredients and clean & hygienic operational practices. The video not only captured the delicious Soho cookie, but also increased Gotham's brand reputation in the eyes of its social media followers.
Featuring "The Soho", a white miso and cranberry cookie that is one of Gotham's most popular products.
In close collaboration with the Gotham team, we created unique and captivating evergreen video content designed to highlight their newest products and reinforce the brand's bold, dynamic, New York-inspired identity. Each video content is crafted to be beautifully and cinematically shot, drawing attention to the exceptional quality of their baked goods. Ultimately, this content drives engagement, inspiring social media followers to purchase Gotham products either through online ordering applications or by visiting their standalone store.
Capitalizing on the pandemic-driven surge in cooking video popularity, we tailored our narrative to highlight each step of the cookie-making process in exquisite, high-definition detail. This approach allowed us to showcase both the meticulous and hygienic kitchen operations, as well as the premium ingredients featured in every Gotham product. Coupled with consistent, branded animated graphics, the final outcome is a beautifully crafted video optimized for regular distribution across various social channels.
By consistently creating and delivering exciting video content, we were able to significantly grow Gotham's digital engagement and presence, increasing awareness of the brand and supporting its sales performance. As the business grew, Gotham was able to expand its operations from a small store-within-a-store outlet to a fully independent cafe location in South Jakarta, which allowed to not only expand their menu offerings but also their business potential.
- organic views generated in a single month
- 0K+
- increase in profile bio clicks
- 0.0%
- increase in profile views
- 0.00%
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