Capturing fun and exciting event activations through event video production
Oatside is one of the most well-known and innovative plant-based milk brands from Singapore, crafted from 100% oats grown and sourced from Bandung, Indonesia. Serving as their creative partner, we brought their newest product launch to life through a dynamic video campaign shot during an offline activation event in Jakarta. Moving past conventional event documentation, we designed and delivered a playful, engaging narrative that perfectly captures the vibrant energy of both Oatside and the event itself.
Oatside launched the newest variants of their Coffee Series product line, OATSIDE Caramel Macchiato and OATSIDE Mocha, at Jakarta Fair 2024 by hosting a booth and conducting various activities and events during the month-long fair.
Shot during Oatside's event at Jakarta Fair (PRJ) 2024, which is one of the city's largest retail trade fair and exhibition, lasting for a month and welcoming hundreds of thousands of visitors on a daily basis.
To capture the event's vibrancy, the video was filmed using dramatic and exciting camera angles, focusing on the booth's diverse activities and events, along with key merchandise and product offerings for visitors. Additionally, we optimized the video for social media sharing to ensure it reaches the widest possible audience during this critical marketing period for the brand.
In addition to the product launches, Oatside also introduced two new brand ambassadors, Deddy Mahendra Desta (Desta) and Boiyen, as part of their major announcements during this period. Both were present at the event and hosted fun and playful activities at the Oatside booth, generating a lot of positive attention and buzz among PRJ visitors.
Aside from video production during the event itself, we also supported the overall product launch campaign with beauty shot videos of the new product items, capturing the excitement and thrill of the new flavors for the emerging plant-based milk market.
Our efforts culminated in a highly engaging, coordinated, and exciting promotional campaign that introduced the new products to the broader Indonesian market. By creating captivating content at one of the nation's largest trade fairs and enhancing the narrative with tailored product videos, we successfully drove digital engagement for the brand while increasing overall attendance to their booth at the Jakarta Fair.
Ultimately, our work connected online digital marketing with offline event attendance, providing a playful and lively brand experience that fostered meaningful and positive customer interactions with Oatside.
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