Building an enterprise e-commerce platform serving 5,000+ items for Indonesian F&B businesses
Diamond is one of Indonesia’s largest integrated food companies, recognized for its extensive distribution network, diverse product portfolio, and experience in refrigerated and frozen food categories. As the industry moves toward digital transformation, Diamond identified a vital need for a robust online platform to serve its business clients. This solution will empower HORECA (Hotel, Restaurant, Café) and retail customers to effortlessly order and manage their diverse food and beverage requirements.
Launched in 2023, Sukanda OneLink is a comprehensive and user-friendly B2B e-commerce platform that empowers Diamond's diverse clientele to place and track orders anytime, anywhere.
We collaborated closely with the Diamond team to develop a comprehensive feature list through in-depth research and requirements gathering, laying the foundation for both the initial minimum viable product (MVP) and the final version of the platform. This process involved extensive interviews and discussions with key stakeholders and potential users (including admin users) to ensure the platform addressed real needs. Once the feature list was finalized, we designed a holistic system architecture and user interface to deliver a smooth, intuitive experience, regardless of the buyer's scale or familiarity with digital tools.
The platform is accessible via both web and mobile, making it easy for customers across Indonesia to manage their wide-ranging F&B purchases. Through the admin panel, the Diamond team can efficiently monitor thousands of incoming orders and perform data analysis using key performance metrics.
Sukanda OneLink was officially launched in July 2023 across both web and mobile platforms (iOS and Android), marking a significant milestone in Diamond's digital transformation as it provides buyers with seamless access to Diamond’s extensive product catalog, with over 5,000 SKUs — from F&B ingredients to kitchen equipment — within a single, unified platform. Alongside the client-facing application, the Sukanda OneLink Admin Panel was also launched to enable internal teams to efficiently manage and process thousands of orders around the clock, while tracking purchase histories and order statuses across their growing customer base.
- iOS Downloads
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- Android installs
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- Active users on the web platform
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Since the launch, we have continued to maintain, enhance, and upgrade both platforms to ensure long-term performance, seamless integration, and scalability in line with the platform’s evolving business demands.
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