Creating an AI skin analysis app with visual prediction and personalized treatment recommendations
As one of the major players in Indonesia’s beauty and wellness sectors, Euromedica recognized the emerging need to shift from traditional, in-person consultations to an exciting, dynamic, and modern digital experience at their most popular aesthetic clinic, SKIN+, which specializes in advanced medical facials and skincare treatments. We recommended building a custom AI skin analysis app that is designed to engage existing and new customers and introduce Euromedica’s unique services as relevant treatments for the customer’s specific skin needs.
The app blends cutting-edge skin analysis with highly personalized treatment and consultation recommendations, allowing customers to fully learn and engage with Euromedica and SKIN+'s unique services in an exciting and modern way.
The app starts with a detailed survey of the customer's skin condition, followed by a comprehensive AI-powered skin analysis and predictive simulation, and concluded with recommended SKIN+ treatments and products.
Our team designed and executed a comprehensive digital experience strategy for the clinic, which unfolded in successive stages. We began by developing a bespoke tablet-based application that utilizes machine learning and AI-driven aging filters to convert raw data from their skin analyzer machines into predictive visualizations and customized treatment recommendations.
To elevate the consultation process even further, we created and introduced "AIZER," a dynamic virtual AI persona designed to personally interact with clients as their individual skin analysis results are presented. In the final phase of this rollout, we built a skin journey module and an appointment tracker that integrated seamlessly into Euromedica's existing mobile app, ensuring sustained client engagement from the initial digital consultation through to long-term care.
In close collaboration with the Euromedica team, we created "AIZER," a doctor persona designed to reflect and reinforce the warm and friendly brand personality of SKIN+. This persona welcomes and invites customers to experience the clinic's thoughtful and considerate consultation process. To ensure the feature was both cost-effective and highly practical, we developed and optimized multiple iterations of the AI persona, as well as experimented with a variety of vocal personalities.
The final app and digital experience was piloted in early 2026 across three SKIN+ clinics in Jakarta, namely CITOS, Lippo Mall Puri, and Lippo Mall Kramat Jati, and was highly successful in attracting and engaging both new and existing customers. This highly interactive customer experience not only attracted more customers, but also dramatically decreased the costs in training new sales personnel and optimized the sales processes, which ultimately increased the revenue growth of their treatment packages.
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