Modernizing the luxury sneaker marketplace experience in a retail mobile app experience
Founded in 2017, Kick Avenue built its name as Indonesia's first authenticated e-commerce marketplace for sneakers, streetwear, luxury goods, and collectibles, backed by a 100% authenticity, money-back guarantee. As the platform grew rapidly beyond its sneaker-first roots, their digital product has not kept up, with an outdated interface and visual identity that no longer reflected the brand’s vision and ambition. We conducted a comprehensive mobile app revamp by refreshing the brand identity, modernizing the app’s UI/UX, and rebuilding key userflows across both Android and iOS versions.
Drawing inspiration from other high-end e-commerce platforms, the recommended UI/UX refresh emphasizes a clean, minimalist, and contemporary design. This aesthetic shift mirrors Kick Avenue's progression from a dynamic, youth-oriented sneaker brand into a sophisticated and elegant luxury marketplace.
Key product features and service highlights include flash sales, concierge services, categorization by popular high-end brands, and pre-order previews.
Starting with a deep product discovery phase, we mapped out every existing feature, walked through real device user flows for buying and selling, pulled API documentation, and benchmarked Kick Avenue against competitors and adjacent platforms like GOAT. With this information, we led a full rebrand and revamp of the mobile app, developing a new logo and visual identity, a redesigned UI/UX applied consistently across the app, a smoother search and buying flow, and expanded content (including a revamped blog) that gave equal weight to streetwear, luxury, and collectibles alongside sneakers.
Beyond offering a smooth and seamless buying experience, the app enabled customers to effortlessly browse and explore a diverse catalog of luxury sneakers and branded goods. This transformed the platform from a standard transactional e-commerce interface into an aspirational lifestyle experience, allowing the Kick Avenue team to design innovative marketing campaigns and introduce new product categories to attract their ever expanding customer base.
The mobile app revamp was delivered over approximately four months of design and development in a process that required navigating changing requirements and aligning multiple stakeholders on the client side. The project concluded with rigorous cross-platform quality assurance testing across both Android and iOS versions, evaluating everything from display consistency and keyboard behavior to navigation, notifications, permissions, and overall app performance.
- Android downloads
- 0K+
The revamped and modernized Kick Avenue app was launched in 2023, introducing a refreshed brand identity alongside a completely rebuilt product experience. This new iteration is not only simpler to navigate and faster for transactions, but it is also better suited to showcase the complete range of items available on the platform. Through a comprehensive rethinking of the search and purchasing flows, combined with extensive testing on both major mobile platforms, we delivered a more stable and intuitive application that empowered Kick Avenue to continue driving its growth as Indonesia’s premier marketplace for verified collectibles.
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